A strategic content map is an essential output of your marketing strategy. Not only is it an important vehicle to keep internal teams aligned, it ensures that you are building the content you need for any upcoming marketing efforts. Aim to plan content at least one quarter ahead and you’ll be off to a good start.
This strategic content map includes all of the various elements that will need to come together to produce successful content, like persona, lead/lifecycle stage, content summary, and more.
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