As BYOD, mobile and IoT devices explode and cyber attacks grow in sophistication, new cyber security technologies and services emerge to address critical issues. Companies operating in this market recognize it’s increasingly difficult to garner mindshare among target audiences. Target prospects are under compounding pressure to comply with increasing regulation and quickly address and respond to security threats—and to do so while facing talent and capacity shortages. From the CSO to the developer, new solutions spanning hardware, software and services are emerging rapidly along the kill chain and across verticals. Competition is high as large tech giants continue to expand security offerings – both homegrown and via acquisition.
With this growth in solutions, it becomes increasingly important for cybersecurity firms to break through the noise and hit the right prospects with the right message in the right places. Having a marketing partner that understands the security audience and the nuances of the cyber security solutions market is imperative.
With cyber security clients spanning network security, mobile security, SIEM, threat detection and more, Magnetude Consulting has led a range of cyber security marketing initiatives.
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