Category: Digital Marketing Archives


[eBook] Advice from the Trenches – Marketing Tactics to Consider for Your B2B Tech Firm

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Technology continues to evolve an array of b2b marketing trends, such as search engine optimization (SEO), paid search, and marketing automation at an increasingly rapid pace. Alongside these, we can’t forget about the old-school techniques like public relations. In the world of B2B tech, it can be difficult for leaders… Read More

[eBook] B2B Marketing Myths Exposed

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At Magnetude, we’re die-hard B2B marketers. Oftentimes, when working with many SMB executives who are bit greener when it comes to marketing, we find ourselves dispelling misconceptions of what effective B2B marketing is and is not. This eBook is designed to expose some of those B2B marketing myths, especially as… Read More

Infographic: Top B2B Inbound Marketing Tactics for Startups and Small Businesses

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As a B2B marketing leader, you are often faced with the task of deciding which programs to put in place to provide more sales opportunities, increase brand awareness, and maximize revenue growth. While outbound marketing is often seen as the answer, there are numerous opportunities to take hold of with… Read More

[eBook] The Future of SEO – Marketing to People, Not Pages

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As a professional at a B2B tech firm, you are likely faced with the task of deciding which B2B marketing plan to put in place that will provide more sales opportunities, increase brand awareness, and ultimately maximize revenue growth for your company. While outbound marketing such as email marketing may… Read More

[eBook] 5 Ways to Make Your B2B Firm More Mobile-Friendly

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If becoming more mobile-friendly hasn’t been top of mind in your b2b internet marketing plans, it certainly should be for 2015. With Google changing their search algorithms to favor mobile-friendly websites, and a record number of professionals using mobile in the workplace, now is the time to optimize your company’s… Read More

Infographic: How B2B Tech Firms Accelerate Lead Generation through Content Marketing

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The following infographic is designed for B2B tech firms interested in launching or enhancing their b2b content strategy. Please fill out the form to the right if you’re interested in receiving future content. Click to enlarge.… Read More

Infographic: Marketing’s Primary Role in Driving Startup Success

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We surveyed startups across a variety of stages and industries to inquire on the primary roles startup marketing plays on driving their success. Please fill out the form to the right if you’re interested in receiving future infographics. Click to enlarge… Read More