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Whether you’re looking to replenish sales pipeline with top-of-funnel leads or ensuring the right plans are in place for meeting your growth objectives, companies should consider a marketing assessment to review their B2B digital and traditional marketing practices and gaps on a regular basis to determine the right mix of activities that will help drive growth.
The marketing assessment launches with our discovery framework, which we conduct via a guided working session with our client’s leadership team, designed to help us quickly understand the critical success factors and intricacies of your business.
Our marketing domain experts use those inputs to conduct internal & external analysis across three core facets to develop a set of recommended strategies and programs customized to your business. Key investigation areas including a deep dive into client and competitor B2B digital marketing practices and presence, public and influencer relations activities, and channel and sales enablement opportunities.
Assessment of messaging & positioning in alignment with strategic focus: Message clarity/resonance, competitive messaging & positioning review
Review of competitive landscape & market opportunity: Competitive assessment, target market review & prioritization
Analysis of marketing activities & opportunities: Past campaign efforts and results, digital marketing systems & a website technical review, marketing metrics analysis, internal asset review, program gaps/opportunities
We will present our recommendations and provide you with a copy of the presentation along with our background research and resources. The plan can be taken by your team and put into practice independently, or you can partner with us to lead your program development and implementation from end-to-end with Magnetude’s core outsourced marketing department service model.
We can either provide you with a set of high level findings and recommendations or build a granular plan that takes into account your company’s needs (resources, timelines, budget) and includes a rollout and implementation plan.
Fill out the form to contact us and schedule a 30 minute consultation to learn more and get a walkthrough of example deliverables & results.