Magnetude's Rapid Marketing Assessment and Plan for B2B Firms

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Whether you’re looking to replenish sales pipeline with top-of-funnel leads or ensuring the right plans are in place for meeting your growth objectives, companies should consider a marketing assessment to review their B2B digital and traditional marketing practices and gaps on a regular basis to determine the right mix of activities that will help drive growth.

Magnetude’s Rapid Marketing Assessment is a good fit for small and mid-sized B2B tech firms who…

  • Haven’t done much marketing in the past and want to understand the strategies and programs that will help reach near or longer term goals, as well as how these efforts could/should be prioritized and implemented to align with objectives
    OR
  • Are looking to assess their current marketing & sales efforts to uncover issues/gaps, identify areas for optimization, and receive strategic recommendations on potential new programs to meet goals

The marketing assessment launches with our discovery framework, which we conduct via a guided working session with our client’s leadership team, designed to help us quickly understand the critical success factors and intricacies of your business.

Our marketing domain experts use those inputs to conduct internal & external analysis across three core facets to develop a set of recommended strategies and programs customized to your business.  Key investigation areas including a deep dive into client and competitor B2B digital marketing practices and presence, public and influencer relations activities, and channel and sales enablement opportunities.


Message

Assessment of messaging & positioning in alignment with strategic focus: Message clarity/resonance, competitive messaging & positioning review


Market

Review of competitive landscape & market opportunity: Competitive assessment, target market review & prioritization


Channel

Analysis of marketing activities & opportunities: Past campaign efforts and results, digital marketing systems & a website technical review, marketing metrics analysis, internal asset review, program gaps/opportunities


The Deliverable? That depends on your current staffing and needs.

We will present our recommendations and provide you with a copy of the presentation along with our background research and resources. The plan can be taken by your team and put into practice independently, or you can partner with us to lead your program development and implementation from end-to-end with Magnetude’s core outsourced marketing department service model.

We can either provide you with a set of high level findings and recommendations or build a granular plan that takes into account your company’s needs (resources, timelines, budget) and includes a rollout and implementation plan.

Fill out the form to contact us and schedule a 30 minute consultation to learn more and get a walkthrough of example deliverables & results.