Professional Services Marketing Practice

The term “professional services” encompasses a huge number of businesses, and there are some key similarities between them all when it comes to marketing. We’ve lived the nuances of professional services firms—not only with our current and past clients, but in our own business and as leaders of other services firms in the past. That knowledge and expertise is what makes us great professional services marketing partners.

Contact us today to learn more about how we can help your professional services firm differentiate in a crowded marketing, putting you in the driver’s seat towards growth.

Diverse Market Expertise

Diverse Market Expertise

Every professional services firm is different. Our clients rely on us to fully understand their unique space down to the smallest details – how they sell, target audience, competitors, and how they fit into the market. We become deeply embedded in your market quickly, proposing ideas for professional services marketing programs that drive your business forward today—not several years from now.

Targeting & Reach

Targeting & Reach

Many professional services firms work directly with executive teams on high investment projects, so the pressure is on to produce value-added work at all times. Your marketing should speak to that value-add and the powerful impact you have on your clients.

Long-lasting relationships are critical to the health and growth of the business. Referrals and word of mouth fuel sales efforts, which are often complex, and many firms launch products to supplement their services.

Marketing Strategists & SMEs

Marketing Strategists & SMEs

Our team is made up of senior marketing generalists and experts in key areas, including strategic marketing, messaging, digital programming, website, content, PR, and more. Want to scale up your SEO efforts? We’ve got an expert for that. Want to write more content? Yup, we can handle that, too. Name it—we’ve got you covered.

Communication & Programming

Communication & Programming

Understanding your target audience is only as powerful as the marketing programming you use to attract them. We’ve found many professional services firms struggle because they try to be everything to everybody. We’ll help you focus your energy by determining which segments, verticals, or geographic areas will give you the biggest bang for your buck. From finding new paths to market to creating full professional services marketing plans and executing on all cylinders—we know how to help you achieve your goals.

Audience Knowledge

Audience Knowledge

Many of our professional services marketing clients target the top levels of organizations. Others are charged with marketing to multiple audiences, from business-oriented to highly technical. We help clients message and sell to every audience, no matter how notoriously difficult they are to penetrate.

Ecosystem Integration

Ecosystem Integration

Not only do we fully understand who to target, we understand how to reach them. To master professional services marketing, the ecosystem you’re in is critically important; by tapping into industry associations, events, analysts, and publications, our clients consistently get in front of the right people.

Example Clients: Professional Services Marketing

Bowdoin Group
LMG
ThoughtFocus
Cirrus10
EPIC Connections
NeuEon
"I brought Magnetude on to help develop our marketing strategy and build out the overall function. The marketing assessment and plan they developed gave us the right marketing roadmap for our company’s growth trajectory. We have continued working with Magnetude beyond their marketing plan to help us further establish a name in the industry. Magnetude is an instrumental partner in our firm’s journey. "
Scott Aldsworth, President, The Bowdoin Group

Professional Services Marketing: Depth and Impact

Over
25
in the professional services sector
(and counting)
Over
20%
worked with Magnetude to launch 1st products
Experience with
35 +
technology categories across our services clients

Across a wide variety of  products, services and hybrids, our professional services marketing client segments include:

  • eCommerce and Enterprise Search
  • Management Consulting
  • IT Services
  • Technical and Development Services
  • Professional Training and Education
  • Emerging Technology Consulting
  • Staffing, Recruiting & Executive Search
  • Managed Services
  • Systems Integrators

Professional Services Marketing Case Studies