I recently attended a technology event hosted by the NEIBC on knowing when your startup or early stage venture should pivot. The panelists discussed the journey their venture endured—aspects such as reconfiguring the business model and rebuilding the team with the right skill sets and structure.
The reality is that for many startups, pivoting becomes the only route to long-term viability; this notion prompted me to consider: From a marketing standpoint, what are the first things a company should do post-pivot?
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