Messaging, Content & Digital Marketing Program

“We engaged with Magnetude to ramp up and run our content and demand generation programs. Predilytics’ technology, products and market segments are technical, complex and require understanding of the nuances of healthcare operations in order to market effectively. The team at Magnetude was quickly able to grasp the intracacies, produce valuable content, and bring new ideas of how to communicate our unique value in creative ways.”

Molly Doyle
Vice President Product & Marketing
Predilytics

The Engagement

Predilytics is a high growth B2B healthcare analytic company, focused on consumer data and behavioral models to inform individualized insights, enabling health plans to maximize outcomes related to risk adjustment, care management and acquisition/retention programs. Predilytics utilized Magnetude to drive their digital marketing and content and messaging strategy and implementation. Magnetude supported Predilytics with messaging strategy to help position the company for acquisition by Welltok in late 2015.

Programs

  • Outbound email marketing & nurturing
  • Messaging development:corporate and market segments
  • Content development: writing & design
  • Digital systems reporting and integration

Deliverable: Thought Leadership

Challenge:
Predilytics was seeking to leverage the ‘consumerism of healthcare’ megatrend and advance the transformational change the company’s solution enables.

Deliverable:
Magnetude researched operational trends in the consumer space, and crafted a thought leadership piece focused on Open Innovation, used by leaders such as Apple and GE, and how this model can be applied in the healthcare industry.

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Deliverable: Infographics

Challenge:
Predilytics sought to create content that communicated highly complex healthcare analytic topics in an easy to understand format.

Delieverable:
Magnetude conceived of, wrote and designed compelling infographics utilized across

Programs:

  • Digital marketing campaigns
  • Trade show graphics
  • Collateral
  • Office décor

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