Messaging, Content & Digital Marketing Program
The Engagement
Predilytics is a high growth B2B healthcare analytic company, focused on consumer data and behavioral models to inform individualized insights, enabling health plans to maximize outcomes related to risk adjustment, care management and acquisition/retention programs. Predilytics utilized Magnetude to drive their digital marketing and content and messaging strategy and implementation. Magnetude supported Predilytics with messaging strategy to help position the company for acquisition by Welltok in late 2015.
Programs
- Outbound email marketing & nurturing
- Messaging development:corporate and market segments
- Content development: writing & design
- Digital systems reporting and integration
Deliverable: Thought Leadership
Challenge:
Predilytics was seeking to leverage the ‘consumerism of healthcare’ megatrend and advance the transformational change the company’s solution enables.
Deliverable:
Magnetude researched operational trends in the consumer space, and crafted a thought leadership piece focused on Open Innovation, used by leaders such as Apple and GE, and how this model can be applied in the healthcare industry.
Deliverable: Infographics
Challenge:
Predilytics sought to create content that communicated highly complex healthcare analytic topics in an easy to understand format.
Delieverable:
Magnetude conceived of, wrote and designed compelling infographics utilized across
Programs:
- Digital marketing campaigns
- Trade show graphics
- Collateral
- Office décor
