Magnetude Blog


Blog Series: B2B Tech Marketing (Part 8 – Thought Leadership)

Thought leadership is a marketing strategy that demonstrates your company’s industry expertise.  This will not only help your company gain brand awareness, but it will also help establish credibility in your field.  As a small business, you know how important that is. Your thought leadership presence can take place both… Read More

Blog Series: B2B Tech Marketing (Part 7 – Surveys and Data)

Implementing surveys and leveraging their results is one of the most valuable marketing techniques your small business can employ to gain insight into your target market and increase your competitive intelligence.  Whether your small business is new or you’re releasing a fresh product market to the market, it’s important to… Read More

Blog Series: B2B Tech Marketing (Part 6: Influencer Relations)

Influencer marketing is the act of building relationships with specific individuals who have a large influence and following in your industry. Instead of focusing on directly promoting your content to large audiences (whether through social media marketing or email marketing, as examples) influencer marketing emphasizes growing your small business’ brand… Read More

Blog Series: B2B Tech Marketing (Part 5: Media Relations)

Media relations is a specific marketing practice that requires engaging and building relationships with members of the media (journalists and editors) in an effort of inform the general public about your business. By utilizing media relations, your small business can indirectly create a conversation with a large audience. While your… Read More

Blog Series: B2B Tech Marketing (Part 4 – Search Engine Marketing)

SEM is a form of online marketing that increases your small business’ website visibility on search engine results.  This is particularly useful to businesses that do not receive a lot of website traffic or have a new website that isn’t ranking well through search engines. SEM can be a great… Read More

Blog Series: B2B Tech Marketing (Part 3 – Webinars)

A webinar refers to a service that allows conferencing events to be shared with remote locations. These are sometimes referred to as interactive conferences or online workshops. Webinars can be a powerful and promising way to engage directly with your target audience and display your thought leadership, and they’ve been… Read More

Blog Series: B2B Tech Marketing (Part 2 – Content Marketing)

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. By doing so, you have a better opportunity to attract and engage with your target… Read More

Blog Series: B2B Tech Marketing (Part 1 – Social Media)

Most of your small business’ marketing efforts will take place online.  This is because digital marketing has proved itself to be strategically efficient, cost effective and more flexible than traditional marketing.  In a digital world, it’s imperative that your small business is effectively utilizing online marketing resources and has a… Read More

Blog Series: B2B Tech Marketing (Introduction)

If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right.  Most likely you’ve done a good job creating a product or service that a specific target market wants or needs.  But many small businesses aspire to grow beyond… Read More

The Dark Future of Native Advertising

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Native advertising, and specifically native publishing programs, will struggle in… Read More

Roundup: Top Startup Marketing Resources for Entrepreneurs

In today’s Age of Content, we have no shortage of reading material to help us get smarter about our professional endeavors.  For entrepreneurial leaders looking to get savvier about startup marketing, the challenge can be finding the time to sift through the myriad of information to focus on consuming content… Read More

Getting the Most Out of Your Customer Testimonials

One of the biggest obstacles that many startups face early in their existence is establishing credibility.  While there are many ways to tackle this challenge, one of the most efficient and effective ways is the use of testimonials.  Few elements are more powerful in persuading a prospect to purchase your… Read More

Startup Spotlight: An Interview with Rifiniti

Today’s interview is with the co-founder of Rifiniti, Irina Mladenova. Rifiniti provides real-time workplace optimization and business intelligence for large enterprises. Tell me about your professional background as it relates to Rifiniti. Rifiniti handles workplace optimization and helps answer both macro and micro planning questions. I have a dual degree… Read More

Understanding Intent Behind Content Consumption

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You know millions of people saw your content. But do… Read More

Google Analytics: 4 Key Metrics to Optimize Your Website

You finally have your startup’s website up and running. Now, you need to know if anyone is actually visiting your site and which pages they’re visiting most. This means that it’s time to incorporate Google Analytics (GA). Google Analytics opens doors for startups by acting as a useful, free, easy,… Read More

Startup Marketing that Matters (Data from our Latest Infographic)

One of the hardest decisions for startup leaders to make is deciding which marketing activities will help them achieve their business goals and scale. We surveyed startup founders across a variety of stages and industries to learn which marketing activities resonated with them the most. This infographic aims to give… Read More

LinkedIn Has Opened the Content Marketing Floodgates

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  LinkedIn has gone Tumblr on us and B2B content marketers… Read More

Life After Launch: The Startup Branding Experience

Startup Branding the Right Way For many startup founders who have recently launched their product into the market, the focus is still on product enhancements with little attention to the messages or images being portrayed about their product or business.  However, those entrepreneurs who grow to dominate their market have… Read More

Focus on Customers who Believe What You Believe

This post was written by guest blogger, Adam McGowan.  Adam is CEO and Founder of Firefield, a company that serves startups, entrepreneurs, and businesses that are looking to take their vision to the next level. It was a Saturday afternoon in the middle of 2013. After a simple web search… Read More

Startup Spotlight: An Interview with ClariLegal

ClariLegal: a Trusted Litigation Services/Discovery Marketplace Today’s interview is with the founder of ClariLegal, Cash Butler. ClariLegal transforms the eDiscovery procurement and management process for both eDiscovery service providers and clients in need of those services. Where did the idea come from to start Clarilegal? I have had many years… Read More


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