Magnetude Blog


Should You Celebrate Email Unsubscribes?

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Every time someone unsubscribes from my mailing list it stings… Read More

The ROI of Customer Acquisition: Aligning Marketing & Sales

For most tech-oriented startups and small businesses, customer acquisition is one of the most important goals to a President or CEO, yet so often, time and resources are wasted in the process of building pipeline or moving prospects through the funnel. The biggest factor contributing to this inefficiency is the… Read More

Marketing Technology: Where to Invest for Your Small Business

Whether you’ve just founded your company or you’re looking to grow more awareness, building up your online presence is an important step in your marketing efforts. With so many software options at your fingertips, choosing the right marketing technologies for your business and prioritizing how to budget for them is… Read More

5 New England Startups to Watch

New England is home to a long, and constantly growing list of tech startups. Startups spring to life from the passion of their founders, and they’re nurtured by the energy and commitment of their teams. Creative, original, and authentic, these small businesses strive to provide what they believe to be… Read More

One change that dramatically improved B2B marketing results

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You can’t rely on your own data. Your prospects spend… Read More

Blog Series: B2B Tech Marketing (Part 10: Marketing Automation)

Marketing automation is a technology platform that allows your company to automate marketing efforts and measure them efficiently. Marketing automation can successfully generate significant growth in revenue and brand awareness for your small business because it allows you to streamline, automate, and measure your email marketing tactics. Features of marketing… Read More

Blog Series: B2B Tech Marketing (Part 9 – Email Marketing)

Email marketing is a great way to get personal with your current and/or prospective customers while also communicating something important or new about your business. By employing email marketing you can increase brand awareness and acquire new customers at the same time. First, some context: Let’s say you go to… Read More

Blog Series: B2B Tech Marketing (Part 8 – Thought Leadership)

Thought leadership is a marketing strategy that demonstrates your company’s industry expertise.  This will not only help your company gain brand awareness, but it will also help establish credibility in your field.  As a small business, you know how important that is. Your thought leadership presence can take place both… Read More

Blog Series: B2B Tech Marketing (Part 7 – Surveys and Data)

Implementing surveys and leveraging their results is one of the most valuable marketing techniques your small business can employ to gain insight into your target market and increase your competitive intelligence.  Whether your small business is new or you’re releasing a fresh product market to the market, it’s important to… Read More

Blog Series: B2B Tech Marketing (Part 6: Influencer Relations)

Influencer marketing is the act of building relationships with specific individuals who have a large influence and following in your industry. Instead of focusing on directly promoting your content to large audiences (whether through social media marketing or email marketing, as examples) influencer marketing emphasizes growing your small business’ brand… Read More

Blog Series: B2B Tech Marketing (Part 5: Media Relations)

Media relations is a specific marketing practice that requires engaging and building relationships with members of the media (journalists and editors) in an effort of inform the general public about your business. By utilizing media relations, your small business can indirectly create a conversation with a large audience. While your… Read More

Blog Series: B2B Tech Marketing (Part 4 – Search Engine Marketing)

SEM is a form of online marketing that increases your small business’ website visibility on search engine results.  This is particularly useful to businesses that do not receive a lot of website traffic or have a new website that isn’t ranking well through search engines. SEM can be a great… Read More

Blog Series: B2B Tech Marketing (Part 3 – Webinars)

A webinar refers to a service that allows conferencing events to be shared with remote locations. These are sometimes referred to as interactive conferences or online workshops. Webinars can be a powerful and promising way to engage directly with your target audience and display your thought leadership, and they’ve been… Read More

Blog Series: B2B Tech Marketing (Part 2 – Content Marketing)

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. By doing so, you have a better opportunity to attract and engage with your target… Read More

Blog Series: B2B Tech Marketing (Part 1 – Social Media)

Most of your small business’ marketing efforts will take place online.  This is because digital marketing has proved itself to be strategically efficient, cost effective and more flexible than traditional marketing.  In a digital world, it’s imperative that your small business is effectively utilizing online marketing resources and has a… Read More

Blog Series: B2B Tech Marketing (Introduction)

If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right.  Most likely you’ve done a good job creating a product or service that a specific target market wants or needs.  But many small businesses aspire to grow beyond… Read More

The Dark Future of Native Advertising

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Native advertising, and specifically native publishing programs, will struggle in… Read More

Roundup: Top Startup Marketing Resources for Entrepreneurs

In today’s Age of Content, we have no shortage of reading material to help us get smarter about our professional endeavors.  For entrepreneurial leaders looking to get savvier about startup marketing, the challenge can be finding the time to sift through the myriad of information to focus on consuming content… Read More

Getting the Most Out of Your Customer Testimonials

One of the biggest obstacles that many startups face early in their existence is establishing credibility.  While there are many ways to tackle this challenge, one of the most efficient and effective ways is the use of testimonials.  Few elements are more powerful in persuading a prospect to purchase your… Read More

Startup Spotlight: An Interview with Rifiniti

Today’s interview is with the co-founder of Rifiniti, Irina Mladenova. Rifiniti provides real-time workplace optimization and business intelligence for large enterprises. Tell me about your professional background as it relates to Rifiniti. Rifiniti handles workplace optimization and helps answer both macro and micro planning questions. I have a dual degree… Read More


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