Category: Most Popular


Virtual Reality Startups for SMBs: Why it’s not just for the ‘big guys’

Posted In: Marketing Strategy, Most Popular, Tech Marketing

Virtual reality (VR) startups are expected to grow to a $120 billion industry by 2020. This includes technology and products for augmented reality (AR) and mixed reality (MR). With major players in tech invested in the hardware of VR (Google, Facebook, Samsung, HTC, to name a few), there’s been increased… Read More

4 Marketing Technology Trends You Can’t Afford to Ignore in 2016

Posted In: All, Most Popular, Tech Marketing

Marketing is evolving at a more rapid pace than ever before, and much of this is due to the progression of technology. As marketers become smarter from more access to data and analytics, strategies and approaches to B2B technology marketing are also evolving. The following trends will help you understand… Read More
advice for engaging outsourced marketing companies

3 Reasons Outsourced Marketing Companies Help Accelerate B2B Growth

Posted In: All, Marketing Strategy, Most Popular, Startup Business Operations, Tech Marketing

As a leader at a small B2B tech firm, when’s the last time you felt you didn’t have enough to do? What about the last time you weren’t focused on driving growth? Had too many leads? Knew exactly what to do about it? Outsourced marketing companies can help provide the… Read More

Choosing a Marketing Technology to Support Lead Generation at Your B2B Business

Posted In: All, Lead Generation, Marketing Strategy, Most Popular

In the B2B space, many companies find that email marketing is one of the best channels they can leverage to meet their demand generation goals, but choosing an email service provider (ESP) can be an overwhelming task. With so many solutions on the market at various price points with a… Read More

5 Ways to Make Your B2B Firm More Mobile-Friendly

Posted In: All, Most Popular, Tech Marketing

Let’s face it. In today’s world, we spend a lot of time on our mobile devices. In fact, recent studies have shown that on average, Americans spend more than 3 hours a day on their smartphones and tablets. By now, it’s a foregone conclusion that B2C companies have no choice… Read More

Leveraging Content Marketing for Lead Generation

Posted In: All, Marketing 101, Most Popular, Social Media & Content Marketing

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. Content such as ebooks, infographics, blog posts, whitepapers and videos can be used to attract… Read More

Increasing Customer Retention & Enrichment through Customer Success Initiatives

Posted In: All, Marketing Strategy, Most Popular, Startup Business Operations

“Customer success is great for a lot of reasons, but one of its biggest benefits is that it provides a very clear view into the health of the company. If your customers are extracting value from your product or services, then you’ll extract value from them.” — Lincoln Murphy, Sixteen… Read More

3 Tactics for Growing Your Tech Firm in 2015

Posted In: All, Lead Generation, Marketing Strategy, Most Popular

As the New Year approaches, now is a great time to reflect on your business’ growth over the last year and start making plans for 2015. Whether your goal is to continue on the same trajectory, scale your current efforts, or try something completely new and innovative, there are a… Read More

The ROI of Customer Acquisition: Aligning Marketing & Sales

Posted In: All, Lead Generation, Marketing Strategy, Most Popular, Startup Business Operations, Tech Marketing

For most tech-oriented startups and small businesses, customer acquisition is one of the most important goals to a President or CEO, yet so often, time and resources are wasted in the process of building pipeline or moving prospects through the funnel. The biggest factor contributing to this inefficiency is the… Read More

Marketing Technology: Where to Invest for Your Small Business

Posted In: All, Lead Generation, Marketing Strategy, Most Popular, Tech Marketing

Whether you’ve just founded your company or you’re looking to grow more awareness, building up your online presence is an important step in your marketing efforts. With so many software options at your fingertips, choosing the right marketing technologies for your business and prioritizing how to budget for them is… Read More