Category: Marketing 101


Fuel your B2B Marketing Strategy with 3 Unexpected Sources for Competitive Market Analysis

Posted In: All, Market Research, Marketing 101, Marketing Strategy

Market intelligence and analysis is critical for the B2B marketing strategies of large and small companies alike. While many companies feel constrained by lack of budget to invest in competitive market analysis, in this post we share a number of creative approaches that can yield valuable insights into your target… Read More

The Ongoing Quest for Google Page1 – Should B2B Companies Invest in SEO?

Posted In: All, Lead Generation, Marketing 101, Marketing Strategy

Search engine optimization (SEO) can sometimes be viewed by senior executives as a mystery. It’s something all businesses “need” and combines keywords, meta tags, and content to impact where your website and other online channels show up on Google and other search engines. It’s a function of marketing, but one… Read More

Map Marketing to Your Sales Structure: 5 Archetypes at Small B2B Tech Firms

Posted In: All, Marketing 101, Marketing Strategy

We all know sales and marketing go hand-in-hand, but for many small B2B tech companies, Sales often enters the picture first (as it should in many cases in order to confirm product/market fit and drive early revenues). So what (and when) exactly is the right way to bring marketing into… Read More

5 Mistakes You Might be Making with Google AdWords

Posted In: All, Lead Generation, Marketing 101, Marketing Strategy

As a leader of a B2B startup or small business, you may have considered Google AdWords as an option for lead generation. After all, it’s easy to set up, you only pay when someone clicks, and it’s pretty self-sufficient (not to mention the temping $50 credits Google continues to send… Read More

Leveraging Content Marketing for Lead Generation

Posted In: All, Marketing 101, Most Popular, Social Media & Content Marketing

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. Content such as ebooks, infographics, blog posts, whitepapers and videos can be used to attract… Read More

Should You Celebrate Email Unsubscribes?

Posted In: All, Lead Generation, Marketing 101

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Every time someone unsubscribes from my mailing list it stings… Read More

One change that dramatically improved B2B marketing results

Posted In: All, Lead Generation, Marketing 101

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You can’t rely on your own data. Your prospects spend… Read More

Blog Series: B2B Tech Marketing (Part 10: Marketing Automation)

Posted In: All, Lead Generation, Marketing 101, Marketing Strategy, Tech Marketing

Marketing automation is a technology platform that allows your company to automate marketing efforts and measure them efficiently. Marketing automation can successfully generate significant growth in revenue and brand awareness for your small business because it allows you to streamline, automate, and measure your email marketing tactics. Features of marketing… Read More

Blog Series: B2B Tech Marketing (Part 9 – Email Marketing)

Posted In: All, Lead Generation, Marketing 101, Marketing Strategy, Tech Marketing

Email marketing is a great way to get personal with your current and/or prospective customers while also communicating something important or new about your business. By employing email marketing you can increase brand awareness and acquire new customers at the same time. First, some context: Let’s say you go to… Read More

Blog Series: B2B Tech Marketing (Part 8 – Thought Leadership)

Posted In: All, Marketing 101, Marketing Strategy, Social Media & Content Marketing, Tech Marketing

Thought leadership is a marketing strategy that demonstrates your company’s industry expertise.  This will not only help your company gain brand awareness, but it will also help establish credibility in your field.  As a small business, you know how important that is. Your thought leadership presence can take place both… Read More