Category: Social Media & Content Marketing


New Growth from a Single Seed: How the Content Piece you Already Have Can Expand into Multiple Resources

Posted In: All, Marketing Strategy, Social Media & Content Marketing

B2B Content marketing: you know you should be doing it, but honestly, it can seem like a lot of time and effort, especially for smaller companies with limited resources. You may be thinking, ‘With all that I am responsible for, how can I possibly put out high quality content month… Read More

Repurposing Content: It’s not Just Putting New Lipstick on an Old Pig

Posted In: All, Lead Generation, Marketing Strategy, Social Media & Content Marketing

Content marketing is not just a fad; it’s a proven marketing strategy that not only helps B2B marketers generate leads, but also generates higher quality leads at a lower cost per lead than other marketing tactics. In fact, according to the Content Marketing Institute’s report, “B2B Content Marketing: 2015 Benchmarks,… Read More

Leveraging Content Marketing for Lead Generation

Posted In: All, Marketing 101, Most Popular, Social Media & Content Marketing

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. Content such as ebooks, infographics, blog posts, whitepapers and videos can be used to attract… Read More

A Simple Trick To Improve Your LinkedIn Campaign Performance

Posted In: All, Social Media & Content Marketing

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here. If you are a B2B marketer, you are paying attention… Read More

Blog Series: B2B Tech Marketing (Part 8 – Thought Leadership)

Posted In: All, Marketing 101, Marketing Strategy, Social Media & Content Marketing, Tech Marketing

Thought leadership is a marketing strategy that demonstrates your company’s industry expertise.  This will not only help your company gain brand awareness, but it will also help establish credibility in your field.  As a small business, you know how important that is. Your thought leadership presence can take place both… Read More

Blog Series: B2B Tech Marketing (Part 2 – Content Marketing)

Posted In: All, Marketing 101, Marketing Strategy, Social Media & Content Marketing, Tech Marketing

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. By doing so, you have a better opportunity to attract and engage with your target… Read More

Blog Series: B2B Tech Marketing (Part 1 – Social Media)

Posted In: All, Marketing 101, Marketing Strategy, Social Media & Content Marketing, Tech Marketing

Most of your small business’ marketing efforts will take place online.  This is because digital marketing has proved itself to be strategically efficient, cost effective and more flexible than traditional marketing.  In a digital world, it’s imperative that your small business is effectively utilizing online marketing resources and has a… Read More

The Dark Future of Native Advertising

Posted In: All, Social Media & Content Marketing

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Native advertising, and specifically native publishing programs, will struggle in… Read More

Roundup: Top Startup Marketing Resources for Entrepreneurs

Posted In: Early Stage Startups, Lead Generation, Marketing 101, Social Media & Content Marketing

In today’s Age of Content, we have no shortage of reading material to help us get smarter about our professional endeavors.  For entrepreneurial leaders looking to get savvier about startup marketing, the challenge can be finding the time to sift through the myriad of information to focus on consuming content… Read More

Understanding Intent Behind Content Consumption

Posted In: All, Marketing 101, Social Media & Content Marketing

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You know millions of people saw your content. But do… Read More