Category: All


Beyond Lead Gen: 6 Ways CEOs Should Lean on Marketing to Support Growth Objectives

Posted In: All, Marketing Strategy

For growing SMBs, b2b tech marketing plays a critical role in generating demand, utilizing multiple integrated disciplines. Often this is seen as the sole purpose of marketing – filling the pipeline. But the function can (and should) go beyond this to support a myriad of other business goals and objectives… Read More

9 Reasons for SMB CEOs to Invest in their B2B Social Media Strategy

Posted In: All

Leaders of small or medium-sized businesses (SMBs) have a lot on their plates.  Unlike Fortune 500 CEOs, they don’t have the luxury of pushing important tasks down the ladder to hundreds of willing employees.  They are often both the decision-maker and the doer, so it is imperative to be steadfast… Read More

Sales Enablement Marketing: 3 Practical Ways to Leverage Marketing to Support your Sales Efforts

Posted In: All

A number of us on the Magnetude team have been involved in sales enablement marketing since the term was just starting to get popularized in the B2B tech sector around 2006. To level set, we often get asked by clients to define sales enablement in the first place, as to… Read More

Assessing Your Firm’s B2B Digital Marketing Campaigns

Posted In: All, Marketing Strategy

For years now, marketing has been evolving at an increasingly accelerated pace, requiring B2B firms to continuously evolve their practices in order to stay relevant and competitive. However, in the last few years in particular, b2b digital marketing campaigns has evolved in unprecedented ways, and the digital marketing skills and… Read More

Outsource, Hire or Blend: Deciding on the Right Marketing Org Structure

Posted In: All

When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to use an outsourced marketing company inevitably crosses the minds of business leaders. There are numerous considerations based on a company’s… Read More

B2B Marketing & CEOs: Key Elements of Success

Posted In: All, Marketing Strategy, Tech Marketing

A CEO’s relationship with marketing can be best defined as “complicated” in most B2B startup and small business environments. As a specialized B2B marketing agency, we have worked with numerous clients of various sizes, solutions and industry sectors. The glaring issue we’ve found is that more often than not, CEOs… Read More

Fuel your B2B Marketing Strategy with 3 Unexpected Sources for Competitive Market Analysis

Posted In: All, Market Research, Marketing 101, Marketing Strategy

Market intelligence and analysis is critical for the B2B marketing strategies of large and small companies alike. While many companies feel constrained by lack of budget to invest in competitive market analysis, in this post we share a number of creative approaches that can yield valuable insights into your target… Read More

4 Marketing Technology Trends You Can’t Afford to Ignore in 2016

Posted In: All, Most Popular, Tech Marketing

Marketing is evolving at a more rapid pace than ever before, and much of this is due to the progression of technology. As marketers become smarter from more access to data and analytics, strategies and approaches to B2B technology marketing are also evolving. The following trends will help you understand… Read More

New Growth from a Single Seed: How the Content Piece you Already Have Can Expand into Multiple Resources

Posted In: All, Marketing Strategy, Social Media & Content Marketing

B2B Content marketing: you know you should be doing it, but honestly, it can seem like a lot of time and effort, especially for smaller companies with limited resources. You may be thinking, ‘With all that I am responsible for, how can I possibly put out high quality content month… Read More

What’s in a Name? Ideas to Jumpstart your Company’s Naming Process

Posted In: All

We’ve all got our favorites – those company and product names that are memorable, creative and make you think “Why didn’t I think of that?” Because naming is a complicated and time consuming process (there’s a reason there are entire agencies devoted to this), in this post we’ll focus on… Read More