Category: All


Sales Enablement Marketing: How to Leverage B2B Social Selling to Reach Your Prospects

Posted In: All, Lead Generation, Marketing 101, Marketing Strategy, Sales, Social Media & Content Marketing

As social media’s reach and relevance continue to grow, B2B buyers are using social networks more than ever to gather information before making a purchase. In fact, according to an internal study conducted by LinkedIn, half of all users are likely to buy from companies they engage with on their… Read More

Cybersecurity Market Outlook: 2018 Industry Trends and Insights

Posted In: All

As the cybersecurity market landscape evolves rapidly, it is critical that those of us promoting cybersecurity products and services—anyone in marketing, sales, product, and leadership teams—stay on top of the ever-changing challenges and trends.  With that in mind, we’ve summarized a few industry insights and trends to highlight some areas… Read More

Marketing for Technology Services Firms: Four Strategies for Converting Strangers into Customers

Posted In: All, Lead Generation, Marketing Strategy, Messaging & Positioning, Tech Marketing

Converting strangers into customers is an ultimate goal of any business organization. Unfortunately, many technology services companies really struggle to get in front of the right prospects in order to interest them in their services. Why? Many organizations rely too heavily on referrals or their personal networks. And when they… Read More

Beyond Lead Gen: 6 Ways CEOs Should Lean on Marketing to Support Growth Objectives

Posted In: All, Marketing Strategy

For growing SMBs, b2b tech marketing plays a critical role in generating demand, utilizing multiple integrated disciplines. Often this is seen as the sole purpose of marketing – filling the pipeline. But the function can (and should) go beyond this to support a myriad of other business goals and objectives… Read More

9 Reasons for SMB CEOs to Invest in their B2B Social Media Strategy

Posted In: All

Leaders of small or medium-sized businesses (SMBs) have a lot on their plates.  Unlike Fortune 500 CEOs, they don’t have the luxury of pushing important tasks down the ladder to hundreds of willing employees.  They are often both the decision-maker and the doer, so it is imperative to be steadfast… Read More

Sales Enablement Marketing: 3 Practical Ways to Leverage Marketing to Support your Sales Efforts

Posted In: All

A number of us on the Magnetude team have been involved in sales enablement marketing since the term was just starting to get popularized in the B2B tech sector around 2006. To level set, we often get asked by clients to define sales enablement in the first place, as to… Read More

Assessing Your Firm’s B2B Digital Marketing Campaigns

Posted In: All, Marketing Strategy

For years now, marketing has been evolving at an increasingly accelerated pace, requiring B2B firms to continuously evolve their practices in order to stay relevant and competitive. However, in the last few years in particular, b2b digital marketing campaigns has evolved in unprecedented ways, and the digital marketing skills and… Read More

Outsource, Hire or Blend: Deciding on the Right Marketing Org Structure

Posted In: All

When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to use an outsourced marketing company inevitably crosses the minds of business leaders. There are numerous considerations based on a company’s… Read More

B2B Marketing & CEOs: Key Elements of Success

Posted In: All, Marketing Strategy, Tech Marketing

A CEO’s relationship with marketing can be best defined as “complicated” in most B2B startup and small business environments. As a specialized B2B marketing agency, we have worked with numerous clients of various sizes, solutions and industry sectors. The glaring issue we’ve found is that more often than not, CEOs… Read More

Fuel your B2B Marketing Strategy with 3 Unexpected Sources for Competitive Market Analysis

Posted In: All, Market Research, Marketing 101, Marketing Strategy

Market intelligence and analysis is critical for the B2B marketing strategies of large and small companies alike. While many companies feel constrained by lack of budget to invest in competitive market analysis, in this post we share a number of creative approaches that can yield valuable insights into your target… Read More