Given our focus on B2B tech marketing, in working with our CEO clients over the years, we’ve noticed a pattern: that the CEOs who know (or learn) how to best engage with their marketing teams – whether outsourced or in house – see a tremendous lift from marketing’s positive impact on their business. Engaging well with marketing doesn’t necessarily mean spending a lot of time on marketing, but rather allocating that time to the right areas of focus.
3 key areas discussed in this eBook where CEOs can support B2B tech marketing results are: