Category: Natalie Nathanson, Author at Magnetude Consulting


Marketing Resources: There is Such a Thing as Free Lunch

Posted In: All, Early Stage Startups, Marketing 101

Free marketing resources any startup leader can utilize Whoever says there’s no such thing as a free lunch clearly hasn’t explored the world of SaaS-based marketing resources.  When just getting ready to push an MVP out to the market, most startups don’t have much extra money to spend on marketing. … Read More

Developing a Startup Culture

Posted In: All, Most Popular, Startup Spotlight Interviews

Tools & Frameworks from Kulturenvy Magentude recently met with Corey McAveeney, founder of Kulturenvy LLC, a consultancy that helps startups develop and reinforce their venture’s culture. During this interview, Corey shares insights and advice for founders to understand trends in startup culture and think through their own startup’s environment. Why… Read More

Big Data & Predictive Analytics: Industry Trends and Advice for Startups

Posted In: All, Most Popular, Startup Business Operations, Tech Marketing

Magnetude recently met with Doug Levin, CEO of Quant5, a SaaS startup dedicated to improving the revenue and cost performance of customer-facing operations through an entirely new breed of Consumer Analytics.  During this interview, Levin shared with us trends he’s seeing in big data and analytics and advice on when… Read More

Startup Spotlight: An Interview with Quant5

Posted In: All, Startup Spotlight Interviews

Quant5: a Startup with a New Breed of Predictive Analytics Magnetude recently met with Doug Levin, CEO of Quant5, a SaaS startup dedicated to improving the revenue and cost performance of customer-facing operations through an entirely new breed of Consumer Analytics.  Find out their story through our latest startup spotlight… Read More

The “How” and “What” of AB Testing for Email Marketing

Posted In: All, Early Stage Startups, Lead Generation, Marketing 101

Using AB Testing to Optimize Your Lead Generation Have you ever designed email campaigns with AB testing to improve your lead generation results? You’ll find it’s not so different from any optimization exercise, such as a coach determining the right baseball lineup. AB testing involves determining what you want to… Read More

Crowdfunding Success: Market Before You Launch

Posted In: All, Marketing 101, Marketing Strategy

Set Yourself up for Crowdfunding Success: Getting Ready to Launch Your Campaign Asking someone to believe in and support your dream is never easy, but it’s essential for most entrepreneurs.  For crowdfunding campaigns in particular, it is the path to success.  Many entrepreneurs have turned to crowdfunding to help in… Read More

Social Promotion in Real-Time: How to Keep Your Startup Relevance

Posted In: All, Marketing 101, Most Popular, Social Media & Content Marketing

How to Use a Social Promotion in Real-Time Whoever said patience is a virtue clearly wasn’t thinking of social media marketing, where speed is the essence to relevance.  The creation of the Internet, followed years later by the development of the social networks we know and love today, have given… Read More

Build Your Startup Brand with Messaging and Positioning

Posted In: All, Branding, Marketing 101, Messaging & Positioning, Most Popular

Startup Brand Development: Messaging and Positioning Given our work with early stage startups, we often work with ventures trying to build their startup brand and raise awareness of what they do. “Branding is not simply a name, a logo, or a tagline slogan—it’s a reason for being,” says Thomas Dawson… Read More

Startup Spotlight: An Interview with UNREAL Candy

Posted In: All, Startup Spotlight Interviews

UNREAL Candy: Candy that’s Unjunked Today’s interview is with Cofounders of UNREAL Candy, Nicky Bronner and Adam Melonas.  UNREAL Candy has perfected “unjunking” brand name candy by taking out all unnecessary ingredients, but maintaining the familiar and well loved taste. How did the idea for Unreal Candy come about? Nicky:… Read More

Lean Startup Marketing: Invest your Time or your Money?

Posted In: All, Early Stage Startups, Marketing 101, Marketing Strategy, Most Popular

Marketing for your Lean Startup – Two paths to take The lean startup is virtually the de facto standard of the startup world today with rapid hypothesis testing, agile development, and incessant market and customer engagement.  Savvy entrepreneurs who employ lean startup methodologies understand the importance of failing fast, learning… Read More