Category: Gillian Hery, Author at Magnetude Consulting

Professional Services Marketing: Tactics for Productizing your B2B Services to Convey Value

Posted In: Marketing Strategy

Finding ways to differentiate and convey the value of your services is a core challenge when marketing professional services companies. While SaaS companies have been leveraging the packaged services strategy for years, many companies in other industry segments, such as IT services group firms, consultancies, agencies and other professional services… Read More

9 Reasons for SMB CEOs to Invest in their B2B Social Media Strategy

Posted In: All

Leaders of small or medium-sized businesses (SMBs) have a lot on their plates.  Unlike Fortune 500 CEOs, they don’t have the luxury of pushing important tasks down the ladder to hundreds of willing employees.  They are often both the decision-maker and the doer, so it is imperative to be steadfast… Read More
b2b marketing budget

Planning Your 2017 B2B Marketing Budget? 4 Smart Investments for Growth

Posted In: Early Stage Startups, Marketing Strategy

With only a couple months left in 2016, you’re likely busy planning for next year – forecasting, setting goals, budgeting, and focusing on the strategic plan for 2017 (all while trying to finish out 2016 strong). Whether you are a start-up getting ready to scale up next year or a… Read More

Virtual Reality Startups for SMBs: Why it’s not just for the ‘big guys’

Posted In: Marketing Strategy, Most Popular, Tech Marketing

Virtual reality (VR) startups are expected to grow to a $120 billion industry by 2020. This includes technology and products for augmented reality (AR) and mixed reality (MR). With major players in tech invested in the hardware of VR (Google, Facebook, Samsung, HTC, to name a few), there’s been increased… Read More

Driving Growth with the Right Sales & B2B Marketing Technologies

Posted In: Lead Generation, Marketing Strategy, Tech Marketing

If your sales pipeline is too sparse or you don’t have enough confidence your team will hit revenue targets, you’re not alone. Many sales-focused leaders we work with are challenged by the balancing act of driving their reps to prospect regularly, giving enough attention to high value clients, and balancing… Read More

B2B Channel Marketing: The Forgotten Stepchild

Posted In: Marketing Strategy

For decades, thousands of tech firms have been leveraging channel partners to help drive Sales—with 80% of on-premise software and a rapidly rising 23% of SaaS firms having channel partner programs.  But while the AWS’s of the world have large and robust b2b channel marketing functions, many smaller tech firms… Read More

Assessing Your Firm’s B2B Digital Marketing Campaigns

Posted In: All, Marketing Strategy

For years now, marketing has been evolving at an increasingly accelerated pace, requiring B2B firms to continuously evolve their practices in order to stay relevant and competitive. However, in the last few years in particular, b2b digital marketing campaigns has evolved in unprecedented ways, and the digital marketing skills and… Read More

Outsource, Hire or Blend: Deciding on the Right Marketing Org Structure

Posted In: All

When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to use an outsourced marketing company inevitably crosses the minds of business leaders. There are numerous considerations based on a company’s… Read More

B2B Marketing & CEOs: Key Elements of Success

Posted In: All, Marketing Strategy, Tech Marketing

A CEO’s relationship with marketing can be best defined as “complicated” in most B2B startup and small business environments. As a specialized B2B marketing agency, we have worked with numerous clients of various sizes, solutions and industry sectors. The glaring issue we’ve found is that more often than not, CEOs… Read More

Fuel your B2B Marketing Strategy with 3 Unexpected Sources for Competitive Market Analysis

Posted In: All, Market Research, Marketing 101, Marketing Strategy

Market intelligence and analysis is critical for the B2B marketing strategies of large and small companies alike. While many companies feel constrained by lack of budget to invest in competitive market analysis, in this post we share a number of creative approaches that can yield valuable insights into your target… Read More