Category: aimee, Author at Magnetude Consulting


Sales Enablement Marketing: How to Leverage B2B Social Selling to Reach Your Prospects

Posted In: All, Lead Generation, Marketing 101, Marketing Strategy, Sales, Social Media & Content Marketing

As social media’s reach and relevance continue to grow, B2B buyers are using social networks more than ever to gather information before making a purchase. In fact, according to an internal study conducted by LinkedIn, half of all users are likely to buy from companies they engage with on their… Read More

Cybersecurity Market Outlook: 2018 Industry Trends and Insights

Posted In: Cybersecurity Marketing

As the cybersecurity market landscape evolves rapidly, it is critical that those of us promoting cybersecurity products and services—anyone in marketing, sales, product, and leadership teams—stay on top of the ever-changing challenges and trends.  With that in mind, we’ve summarized a few industry insights and trends to highlight some areas… Read More

Marketing for Technology Services Firms: Four Strategies for Converting Strangers into Customers

Posted In: All, Lead Generation, Marketing Strategy, Messaging & Positioning, Tech Marketing

Converting strangers into customers is an ultimate goal of any business organization. Unfortunately, many technology services companies really struggle to get in front of the right prospects in order to interest them in their services. Why? Many organizations rely too heavily on referrals or their personal networks. And when they… Read More

Quiz: Assessing Whether your Marketing Tools are Conducive to your Growth Strategy

Posted In: Marketing Strategy

With an ever-expanding array of marketing tactics available, companies’ marketing tactics are becoming increasingly varied. While there’s no question we’re living in the digital age, plenty of entrepreneurial leaders are still running a range of business functions without fully benefitting from the digital capability that’s available. Marketing in particular is… Read More

4 Key Go-to-Market Pillars: Considerations for your Growth Planning

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

With 2018 approaching, it’s the perfect time for some reflection as you’re likely working through an annual planning cycle. Do you remember how you and your team started the year? Was there a detailed game plan to ensure all go-to-market constituents were working towards the same objectives? Did you conduct… Read More
B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More
Cybersecurity Marketing

Step-by-Step: How to Fix Gaps in Your Cybersecurity Marketing Strategy

Posted In: Cybersecurity Marketing, Lead Generation, Marketing Strategy, Messaging & Positioning, Sales, Tech Marketing

Growth-Driven Support for Cybersecurity Firms Anyone who is marketing and selling cybersecurity solutions and services is well aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their… Read More

Leveraging Sales Enablement to Drive Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

Author: Natalie Nathanson I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Ask five different sales… Read More

Beyond Lead Gen: 6 Ways CEOs Should Lean on Marketing to Support Growth Objectives

Posted In: All, Marketing Strategy

For growing SMBs, b2b tech marketing plays a critical role in generating demand, utilizing multiple integrated disciplines. Often this is seen as the sole purpose of marketing – filling the pipeline. But the function can (and should) go beyond this to support a myriad of other business goals and objectives… Read More

CEO Roundtable: Market Dynamics Shaping Growth Strategies

Posted In: Marketing Strategy

As part of our day-to-day, our team at Magnetude has the opportunity to engage with a smart and dynamic group of CEOs and other business leaders across our client base, and the entrepreneurial ecosystem.  Every business and industry is unique, but there are more similarities than differences in leadership strategies… Read More