Category: aimee, Author at Magnetude Consulting


4 Key Go-to-Market Pillars: Considerations for your Growth Planning

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

With 2018 approaching, it’s the perfect time for some reflection as you’re likely working through an annual planning cycle. Do you remember how you and your team started the year? Was there a detailed game plan to ensure all go-to-market constituents were working towards the same objectives? Did you conduct… Read More
B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More
Cyber Security eBook blog image

How to Market a Cyber Security Company

Posted In: Lead Generation, Marketing Strategy, Messaging & Positioning, Sales, Tech Marketing

Any of us marketing and selling cyber security solutions are well-aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their organizations. With such a crowded cyber security… Read More

Leveraging Sales Enablement to Drive Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Ask five different sales enablement leaders, and… Read More

Beyond Lead Gen: 6 Ways CEOs Should Lean on Marketing to Support Growth Objectives

Posted In: All, Marketing Strategy

For growing SMBs, b2b tech marketing plays a critical role in generating demand, utilizing multiple integrated disciplines. Often this is seen as the sole purpose of marketing – filling the pipeline. But the function can (and should) go beyond this to support a myriad of other business goals and objectives… Read More

CEO Roundtable: Market Dynamics Shaping Growth Strategies

Posted In: Marketing Strategy

As part of our day-to-day, our team at Magnetude has the opportunity to engage with a smart and dynamic group of CEOs and other business leaders across our client base, and the entrepreneurial ecosystem.  Every business and industry is unique, but there are more similarities than differences in leadership strategies… Read More

Sales Enablement Marketing: 3 Practical Ways to Leverage Marketing to Support your Sales Efforts

Posted In: All

A number of us on the Magnetude team have been involved in sales enablement marketing since the term was just starting to get popularized in the B2B tech sector around 2006. To level set, we often get asked by clients to define sales enablement in the first place, as to… Read More

New Growth from a Single Seed: How the Content Piece you Already Have Can Expand into Multiple Resources

Posted In: All, Marketing Strategy, Social Media & Content Marketing

B2B Content marketing: you know you should be doing it, but honestly, it can seem like a lot of time and effort, especially for smaller companies with limited resources. You may be thinking, ‘With all that I am responsible for, how can I possibly put out high quality content month… Read More

What’s in a Name? Ideas to Jumpstart your Company’s Naming Process

Posted In: All

We’ve all got our favorites – those company and product names that are memorable, creative and make you think “Why didn’t I think of that?” Because naming is a complicated and time consuming process (there’s a reason there are entire agencies devoted to this), in this post we’ll focus on… Read More

Roundup: Top 5 B2B Marketing Blogs of 2015

Posted In: All

With 2015 being the year for content marketing, this trend isn’t showing any signs of slowing down in the New Year. Gain B2B marketing insights to help plan for 2016 by checking out some of our top 2015 blogs posts you may have missed:   Marketing to IT Audiences: Winning Over… Read More