Meet the Team

Magnetude’s consultants are experts in their discipline, many of whom have led marketing & sales teams, with an average tenure of 17 years in their respective fields. Our expertise spans strategic and tactical, digital and traditional, allowing us to build and manage the right marketing programs to meet your needs at any particular point in time.


Leadership

NataliePresidentMarketing Strategy & Planning
As the President and Founder of Magnetude, Natalie oversees key aspects of the business and leads strategic efforts in collaboration with other team members.  Natalie’s marketing expertise lies in analyzing client environments to develop strategies, plans and programs that align with organizational goals and market opportunity across marketing and sales channels.

Cyndy, VP Client Strategy & Delivery
Strategy, Messaging & Positioning
With nearly 3 decades of marketing experience, Cyndy specializes in marketing strategy and oversees Magnetude’s client engagements.  She also leads an array of internal and client initiatives, including marketing strategy, branding, messaging & positioning and creative program development.

AimeeDirector of Account Management & Digital Marketing
Aimee specializes in digital marketing and demand generation strategy and is responsible for new program development as well as ongoing management and optimization.  She primarily serves as an account manager and has leadership responsibility over Magnetude’s account management function.

Yvonne, Account Director, Go-to-Market & Programs Strategy
With 20+ years of achievement providing strategic direction, Yvonne is a versatile, hands-on entrepreneurial marketing executive with a track record of delivering rapid results and revenue growth for start-ups and Fortune 500s. She specializes in demand generation, customer acquisition, product launches, and business development strategies, focusing on rapid growth. She has significant experience in emerging markets, SaaS-based businesses and other technology solutions.

Kaitlyn, Account Manager, B2B Content Development & Marketing Programs
Kaitlyn is a B2B marketer who is passionate about helping businesses grow revenue through creative marketing programs and impactful content.  She has led sales and marketing departments, initiatives and engagements for several B2B consulting groups.  Kaitlyn specializes in content development, digital marketing, and events.

Account Management

Janine, Account Manager, Marketing Programs Strategy
Janine possesses over 20 years of experience leading marketing initiatives in the B2B tech and professional service sectors, including expertise in the cybersecurity sector. She specializes in developing multi-channel, results-driven campaigns that build brand awareness and increase market share. Her areas of specialty include branding and messaging, product launches, integrated campaigns, public and analyst relations, events, and sales/channel enablement.

Kerri, Account Manager, Marketing Programs Strategy
Kerri is a senior marketing and communications professional with an entrepreneurial spirit and over 20+ years of hands-on experience in growing and leading marketing teams. She specializes in developing and implementing inbound marketing strategies that spark customer engagement and lead generation through content strategy, social media, SEO, marketing automation, and sales enablement tools.

Lisa, Account Manager, Product Marketing Specialist & Marketing & Positioning                                                                         Lisa is a passionate product marketing leader with 20+ years of experience helping high-growth, SaaS companies, and start-ups communicate their story. Lisa excels in developing insight-backed go-to-market strategies and programs to identify growth levers and scale the business. She specializes in building personas, positioning & messaging, B2B content, and sales enablement programs – as well as leading GTM teams in both new product launches and feature releases.

Lydia, Associate Account Manager, Digital Marketing & Marketing Programs Strategy                                                              Lydia is a versatile marketer, project manager, and writer with a passion for small business and entrepreneurship. Her multifaceted B2B background comes from an evolving role in a cybersecurity startup, where she focused on both channel and partner marketing programs and marketing directly to small businesses. She has worked extensively in content marketing, strategy, and digital marketing, and is dedicated to perfecting the details.

Michele, Account Manager, Digital Marketing & Marketing Programs Strategy                                                                        Michele is a senior digital marketer with over 20 years of experience in a variety of industries. She specializes in creating cohesive and engaging customer experiences across platforms and channels. Areas of expertise include web & content strategy, marketing planning & execution, and analytics

Taline, Account Manager, Digital Marketing & Marketing Programs Strategy
Taline is a seasoned Marketing Strategist with 15 years of experience leading marketing organizations at small businesses. She excels in developing and delivering marketing programs to help businesses grow their sales. She specializes in developing marketing strategies and leverages her experience and tech-savvy to execute programs for lead generation, content creation, social media, email marketing, and other digital marketing areas.

Content Writing

Ericka, Cybersecurity Thought Leadership & Content Development
An expert at turning complicated technical topics into plain English, Ericka has been writing for executive and technology influencers for over 15 years with a focus on serving the cybersecurity market. She brings to the table a veteran’s sense of how to engage with prospects and a deep understanding of how to build out a content portfolio that nurtures a healthy marketing funnel.

Liz, Content Development
Liz is a B2B writer and content strategist specializing in technology, marketing, and business. Her consulting background helps her identify the competitive forces shaping a market, and align content initiatives with critical business goals. With over a decade in copywriting and content marketing, Liz develops strategies, content, executive thought leadership pieces, and sales and marcom copy for innovative small-to-midsize brands.

Manya, Content Development & Content Strategy
Manya started her career as a research librarian and for more than 15 years has brought that curiosity and ability to learn quickly to her work writing for B2B clients. She enjoys helping clients find the best ways to tell their stories and reach their audiences. Much of her work focuses on brand messaging, and content strategy and development.

Sarah, Content Development (HR sector expertise)
Sarah is a long-form B2B content writer specializing in digital marketing, HR/HR Tech, retail/e-com, and higher education. Her work has been featured in publications such as Content Marketing Institute, Fast Company, and more, and she has ghostwritten white papers for some of the leading brands in each of those industries.

Marketing Strategy & Program Delivery

Francisco, Digital Marketing & Marketing Automation
Fracisco has spent the past 15 years helping small and medium-sized companies develop and grow by creating and implementing digital marketing and marketing technology strategies and programs.  His specific areas of expertise include marketing automation, analytics, search engine optimization (SEO) and pay per click advertising (PPC).

Frank, Digital Designer & Videographer
Frank has over 15 years of experience in Graphic Design and Video Production. He’s worked across a wide range of industries and helps our clients with website and collateral design and end-to-end video production.

Genna, Search Engine Optimization
With nearly 10 years of Digital Marketing experience, Genna is a seasoned SEO who enjoys helping businesses of all sizes optimize their digital assets and improve ROI. She has lead and implemented successful SEO strategies for several marketing agencies and continues to stay on the cutting edge of SEO. Genna specializes in both technical and local SEO, as well as, content marketing and conversion optimization.

Jason, Paid Search, Search Engine Optimization & Paid Social
Jason has 20 years of marketing experience and has spent the last 8 years specializing in both SEO and SEM. He is responsible for ensuring that our clients are in front of the right audiences at the right time through all facets of search marketing.

Jenn, Graphic Design
Jenn has over 12 years of experience in the design world. Her skills span a wide range of graphic design including branding, illustration, marketing, web, social media and product and packaging design.

Josh, Media Relations
Josh has worked in the PR industry for more than 19 years on both the corporate and agency sides. His expertise is in helping clients to secure media coverage across the local, regional and national level. He has worked across a range of industries including B2B and consumer technology, ecommerce, professional services and other SMBs.

Lea, High Tech Marketing & Content Development
With a decade of high-tech marketing experience, Lea brings a cultivated ability to transform complex technical topics into engaging messaging. Her versatility stems from a background in content creation, demand generation, as well as corporate and field marketing in both agency and in-house settings.

Leslie, High Tech Marketing & Content Development
With nearly 20 years of experience in high tech marketing management roles, Leslie specializes in building and executing marketing programs that engage tech sector audiences and their related influencer ecosystems.  Much of her work focuses on channel engagement, media relations & content creation for tech sector audiences.

Mike, Web Development
Mike is a web developer with deep expertise in WordPress.  He specializes in user experience engineering, information architecture, content management system development, and web application design.

Phil, Media Relations & Thought Leadership Content
Phil started his career as a journalist in the Boston area, and has since spent the last 20 years in public relations, including running global PR at Forrester for nearly a decade. He has written content for The Boston Herald, the Telegram & Gazette, and the Associated Press. He has experience working in public relations on both the client-side and the agency-side and also works with clients on messaging and thought leadership content.

Suchi, Operations Manager & Market Research
Suchi manages operations for Magnetude Consulting.  She also supports marketing and market research efforts, drawing on two decades of experience managing market research and branding studies on the client, agency, and vendor side.

Tim, Marketing, Growth Strategy & Delivery
Tim is a passionate leader in the formulation and implementation of technology, brand, marketing and sales strategies. Over the last three decades, Tim has worked with more than 250 brands – large and small – to help build, maintain and deliver precisely targeted business initiatives and programming.