B2B Marketing Account Director (Remote, New England Based)

Magnetude is a B2B marketing firm that pioneered the fractional marketing approach for small to medium tech-related businesses. The firm offers a wide range of strategic and execution-focused marketing services to seamlessly dovetail into client growth goals. The company specializes in growth strategy consulting and fractional marketing department services including marketing strategy, messaging, branding, websites, content development, digital marketing, demand generation, sales, and channel enablement, and brand visibility.

Magnetude services clients across the globe and brings specialized expertise in areas including cybersecurity, big data/AI, SaaS products, B2B professional services, and emerging and established technology-related products and services.

Why work for Magnetude Consulting?

Magnetude cultivates a collaborative, exciting, and rewarding work environment, where employees enjoy working together and with our clients. We are female-founded and owned, and we believe that the work/life balance of our team is key to our success. Our team of marketing experts spans a broad range of all marketing disciplines and employs the most current marketing technologies, strategies, and tactics. We pride ourselves on building true partnerships with our clients that help us deliver the highest-quality marketing to support their growth and success.

Responsibilities

• Serve as the lead marketing resource for a portfolio of clients; you will need to think strategically, make decisions and recommendations based on data, experience and insights.
• Have the ability to execute as a B2B marketing generalist for your clients – this means experience and know-how in a number of facets of marketing. Specific areas will align with your strengths, other areas will be covered by specialists on the team.
• Have the ability to recognize when to tap the experts on the team to ensure that our work, recommendations and performance within that area are top notch
• Be able to provide strategic direction and guidance to all team members (internal and client) on both the marketing strategy and plan and program execution.
• Be able to foster and grow a trusting partnership with your clients and your internal team by providing value and impact on the client’s business and moving the needle for them
• Be able to think critically about data – where and how do we get it, what does it mean, what do we do about it, how do we use it to drive value and impact for our clients.
• Always be looking at performance metrics, have the ability to speak to expectations, benchmarks and work with the team to develop and present recommendations to clients for program improvement and optimization
• Have the ability to make informed recommendations on where to spend marketing budget, ability to be creative and thoughtful on making the greatest impact for the allocated dollars
• Think outside the box by bringing fresh perspectives and creative solutions that support the client’s overall strategy and drive impact to the business
• Embrace technology, learning and change – never stop infusing the latest and emerging trends in marketing into client work and strategies.
• Develop marketing plans that support defined strategies for clients that find a balance of fundamentals and include a more creative, test-and-learn component
• Demonstrate the ability to effectively juggle many competing priorities, ensuring that deadlines are met and no balls are dropped.
• Be able to keep up and thrive in a fast-paced environment and deliver across multiple demands
• Demonstrate all traits outlined above that make people highly successful at Magnetude.

Ideal Candidate

• Do what they say you will do. They are accountable and take ownership. They create a world where people know that they can trust them to do what they say they will do. They meet their deadlines and follow through on commitments. If they are unable to reach their commitments, they proactively communicate revised expectations.
• Cultivate a positive work environment in all that they do and their energy has an impact on colleagues and clients alike. They don’t pretend everything is perfect but rather, they tackle problems and challenges constructively, collaboratively, and optimistically, employing a solution-oriented mindset. They avoid drama or gossip which negatively impacts our culture—instead embracing the infectious power of (genuine) positivity.
• Consistently show up with your best self and push yourself to continuously up their game, proactively seeking out, applying, and sharing new learnings from the resources at their disposal. They hold themselves to a high standard and take pride in the quality of their work. They make every effort to set their colleagues up for success. They let your strengths shine for all to see (and for others to benefit!).
• Are genuine and authentic in how they engage with their colleagues and clients, demonstrating empathy and care. They are conscientious of what others are up against (what we see and what might be below the surface). They are always on the lookout for ways to show that they care—paying attention to details with an eye towards going above and beyond.
• Take the reins and go! They are adept at balancing autonomy with getting buy-in and approvals—without introducing inefficiency. In either case, they operate with a high sense of urgency and collaborate with others as needed to deliver the best output. They are proactive in diving into the task at hand and work to remove obstacles that get in the way. They are clear when setting expectations and deadlines but understand it takes communication and collaboration to move the needle.

Be prepared to share with us your thoughts on what resonates the most and the least of the above core values.

Qualifications

• Strong senior marketing generalist capabilities which means a working knowledge across core typical B2B marketing functions and an executional knowledge across a subset (areas of strength) of the following: content development, messaging, digital marketing, product marketing, media/influencer relations, social media, trade shows/events and sales and/or channel enablement
• At least 10 years of marketing experience with a strong representation of B2B marketing experience
  • At least 3 successful years of experience working at an agency or a consulting firm
  • At least 3 successful years of experience working in-house, demonstrating leadership and execution capabilities within a marketing role
• Extremely strong attention to detail and ability to multitask
• Strong time and project management skills with the ability to prioritize projects and activities
• To be located in New England – while this position is a remote position, we do have quarterly meetings and team lunches that we get together for on occasion.
• Bachelor’s degree or higher level of education
• Experience in the B2B tech sector strongly preferred