December 10th, 2014   /   Posted by Natalie Nathanson   /   Category: All, Marketing 101, Most Popular, Social Media & Content Marketing

Leveraging Content Marketing for Lead Generation

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service.

Content such as ebooks, infographics, blog posts, whitepapers and videos can be used to attract your target audience and build relationships, which then generates quality leads. Producing content and having a content development & distribution strategy generates leads that create more customers for B2B companies.

In this new infographic, we bring you some of the latest data on content marketing for the purposes of lead generation at B2B firms. From the most popular content distribution channels to what’s trending in 2015, we hope this infographic inspires your business to develop or enhance your content marketing program.

Read the infographic.