About Magnetude Consulting
Magnetude is a new breed of marketing agency that caters to the needs of entrepreneurial ventures and provides dedicated and accessible marketing talent.
Magnetude is a marketing agency that works with tech-oriented startups and small businesses to provide a one-stop-shop for the marketing functions our clients need to be successful with services ranging from market research to go to market-planning, messaging and content development, to lead generation.
Start-ups and small businesses face a unique set of challenges and opportunities. Whether you are developing your go-to-market strategy, evolving your message to better resonate with customers, or engaging prospective customers to grow your business, each decision you make today will shape your venture’s future.
Magnetude Consulting understands that to be successful, you must toggle between ‘get it perfect’ and ‘good enough’. We bring quality and rigor to everything we do, but also recognize that we’re working with finite (and oftentimes limited) time and resources. Magnetude’s creative, business-oriented innovators understand the start-up and tech industry ecosystems and couple it with deep and ever-evolving marketing acumen.
About the Founder
Natalie Nathanson is a passionate Boston-based marketing professional with 10+ years of experience in the tech sector. She has worked extensively with tech startups, small and mid-sized software & services firms, and industry analysts. Natalie has expertise in a variety of marketing disciplines including product marketing, branding, positioning, social media, interactive marketing, market research, inbound marketing and sales enablement. She brings this expertise to her work with startups and other entrepreneurial ventures, so she can quickly identify and execute the initiatives that will have the greatest impact on the venture.
Meet the Team
Aimee, Digital Marketing
Aimee specializes in media relations and digital marketing, leading a variety of client efforts including email marketing, public relations, social media marketing, and website enhancements.
Cyndy, Marketing Communications
Cyndy specializes in marketing strategy and marketing communications. She leads an array of client initiatives, including messaging & positioning, content development and market research.
Joyel, Search Marketing
Joyel is a Search Engine Optimization expert, helping clients to optimize their websites for rankings and conversions. In addition, she has deep experience in SEM, PPC, eCommerce and web content management.
Meena, Graphic Design
Meena is graphic designer with creative leadership experience across an array of industries including high tech, financial services, non-profit, and publishing. Her design skills span visual branding & identity, web design, and print.
Mike, Web Development
Mike is a web developer with expertise in WordPress and OpenCart. He specializes in user experience engineering, information architecture, content management system development, and web application design.